If you missed our social media seminar here are some notes and a short video. Social media is changing so fast and adding more clutter every day, some great, some helpful, a lot just there. How to post, what is meaningful, when and how much?
How many times have we heard:
While in 2008, only 10% of the businesses made use of social media, now 87% are engaging socially one way or another. According to Fedelta, 74% of respondents are relying on social networks to guide purchase decisions and 55% share purchases on social networks.
Social media is a great visual outlet to show off your design skills, feature your design projects and become a trend setter and inspire other people. Every designer's dream of sharing the beautiful interiors and furniture they create with the world is now easy on Houzz, Pinterest, Facebook, Instagram, Twitter, Google+.
Do you have to be on every single platform and post every day? No. Does every post in design have to be visual? No. Uploading your most recent interiors on Houzz and the pieces that inspired you this week on Pinterest can provide more than enough visual. However, like every industry, designers have to keep up with the trends, new products and companies, learn and share.
Following other professionals or companies on twitter can bring to you news tailored for your specific interests, connecting with other designers and specialized design groups on linked-in can be invaluable learning and create new business relationships.
Get to know your clients better, find what inspires them and chose two or three platforms that you are comfortable using and have available at different times during the week.
Think about what is interesting to your audience.
Everyone wants to get more followers, but it is important to build an audience that is interested and willing to build a relationship with you and your company. Just buying 1000 Twitter followers for $15 from a dubious person who just followed you will not get you anywhere.
But here are some ways to get an interested audience started:
Thank you Vikram Rajam and Constant Contact!
Stay tuned for a series of hands-on workshops on each social media platform, this fall at the Cliff Young showroom.